Market Segments & Strategies: Market segmentation is as “the process of dividing the large and diverse mass market into subsets of consumers who share common needs, characteristics, or behaviors, and then targeting one or more of those segments with a distinct marketing mix.” (Kardes, F.,…

What Type of Consumer are You? I identify as an individual consumer because “individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others.” (Kardes, Cronley, & Cline., 2020). All of my purchases…